Accounts: Lenovo, Volvo, Verizon, Denny’s, Lincoln, NJ Devils, Califia, Hello Toothpaste, Puma, Coca Cola, Catsmo Artisan Foods.
Agencies: Erwin Penland, Grey, Wunderman, JWT, Hudson Rouge, direct to client.
Role: Concepts to creative direction, led teams from hockey to NASCAR. Created a Caviar brand. Lost sleep over Tech event. Directed in-house video productions.
Accounts: Lenovo, Head & Shoulders, Pennington Grass Seed, Amdro Pesticides, Lamisil, Trident, Lucky Charms, Cheerios, Slipnot (Yeah, the metal band. Kinda ironic in context, right?)
Role: Led teams from creative development to production, 360. Concepted and wrote long form and FB games that cynical teens called awesome, in focus groups no less. CD-ed and co-produced a concert.
Accounts: Chevy Volt, No Labels, US Army, LG, Ralph Lauren, Match.com.
Agencies: SS & K, Y & R NY, Exit Creative Company, Hanft Raboy.
Role: Concepts and writing 360 - Twitter Bots that recycled tweets to signage powered by an electric eel. Got underpaid to develop a mobile-based lead campaign on Army pitch.
Accounts: Microsoft Bing, Microsoft Office, Trident, Macy’s, Listerine, Reach, Benadryl, Zyrtec.
Role: Concepts, writing and creative direction. Led and mentored rag-tag team from creative development to edit on Bing launch. Convinced Brock Kirby to not quit the business.
Accounts: PETA, Sweat Gym, Mastercard, Land Rover, Taco Bell, Intel, Weight Watchers, Mattel, AG Jeans, Fanista.com, The CW Network.
Agencies: Y&R LA, FCB LA, 72 & Sunny, McCann NY, Stardust, Direct to client and production companies.
Role: Concepts, writing and creative direction – Long form to print from fashion to PSAs. Produced award-winning work direct to clients for a nickel.
Accounts: Xbox, Windows, Tablet PC, Virtual PC, OfficeMac, Windows Media Player, MSN, Supercuts, Stella Artois, Del Monte, Nestle, Domestic Violence, A’s Baseball, Capital One.
Role: Concepts to creative direction - hands on from film to print shoots. Produced work that led to the CMO of Microsoft to ask “why isn’t everything we do this good?”
Accounts: GM, Buick Golf, Opel, Motorola, Detroit Redwings, Mooney Aircraft, Olifant Vodka, Hotjobs.com, Office of Highway Safety.
Role: Creative development to production of Super Bowl spots to liberating little print ads direct to client.
Accounts: Duracell, Fed Ex, Campbells, Knorr, Texaco, Gillette, Doritos.
Role: Wrote spots for Duracell and Fed Ex. Only to see them butchered in production.
Accounts: Lowenbrau, Molson, Red Dog, Blockbuster Video, AT&T, Dr Pepper, 7UP, Gevalia Coffee, Speed Stick, Met Life, Chef Boyardee, NY Aquarium.
Role: Concepts and writing. Getting into Archive at an agency that hadn’t in years.