How do you launch a search engine to compete with the one and only one everyone’s conditioned to use? By creating a faux condition based on a truth we can all relate to – otherwise known as Search Overload.
While early viral video went handy-cam, we went “Lawrence of Arabia” widescreen, long-form like a movie scene. Designed to pique curiosity instead of preach, the ambiguous web films drove to a site where people learned what their chicken went through before it went in a bucket. The films not only quote unquote “creeped out” people enough to get them talking online, but found their way onto a Cannes seminar reel entitled Radical Advertising – without any PR push no less.
As part of Trident’s See What Unfolds campaign, what could be more unexpected than a concert at New York’s Terminal 5 where you only know half the act? But it didn’t stop there. Everything from interactive lighting to Instaprint machines and gum flavor inspired cocktails played into the concept. Including the original concert video and mash-up single created then and there that Wednesday night, with the fans sharing the spotlight.
To make tax season suck a little less in 2012, we created The Bureau of Fun to conduct absurdly official Fun Audits on your Facebook and Twitter courtesy of Trident Gum. It was so much freagin fun, even Jimmy Kimmel got audited.
Behold the power of the Purple Horseshoe. Unleash the magic of the Blue Moon. The app brought Lucky’s Charms to life for 35 year-olds going on 5 by combining augmented reality with first person video to immerse them in an epic chase for the chance to win a real pot of gold.
A picture’s worth 1000 words. Unless the client can only afford black and white type in tabloid newspaper. And insists they need direct mail. Oh, yeah, and a phone book ad. 4 words: Done, done and done. Actually that’s 2 words. Whatever.
How do you promote a local bowling alley for a client with no budget that bought a bunch of cheap media in a pub called the Jewish Exponent? A black and white, all-type ad in a font I finally found a use for.
“User submitted” usually equals blah. So to launch MasterCard’s Priceless Picks site, we not only had to get the ball rolling, we had to set the bar. Real people with real stories were curated and concepted to make them as priceless as possible. Planes, trains, automobiles and a scrappy coast-to-coast shoot later, here’s 3 of 30.
Like Noir art and film, Noir Caviar was spawned as a counter culture response to the status quo – the snooty ascot-wearing variety per this brief. More than simply a brand name and design, it’s a campaign idea with more ironic legs than the sturgeon that lays those coveted black pearls. A cool brand for black on black Benz driving 30-somethings bound for a club after the unconventional meal served up by a like-minded Vegas chef. Burn ascot, burn.