How do you launch a search engine to compete with the one and only one everyone’s conditioned to use? By creating a faux condition based on a truth we can all relate to – otherwise known as Search Overload.
It takes a different kind of brain behind the brawn to get the job done. The kind that gets on it early and leaves late by choice. Loves the smell of a precision weld in the morning. And is always up for the challenge to outwit Murphy and his law.
Designed to pique curiosity instead of preach, these ambiguous web films drove to a site where people learned what their chicken went through before it went in a bucket. The films not only “creeped out” people enough to get them talking online, but found their way onto a Cannes seminar reel entitled Radical Advertising – without any PR push no less.
As part of Trident’s See What Unfolds campaign, what could be more unexpected than a concert at New York’s Terminal 5 where you only know half the act? But it didn’t stop there. Everything from interactive lighting to Instaprint machines and gum flavor inspired cocktails played into the concept. Including the original concert video and mash-up single created then and there that Wednesday night, with the fans sharing the spotlight.
To connect men with an otherwise irrelevant brand and more importantly one another, we created content for worthy causes with real guys and influencers alike.
Santa’s got news for us. He doesn’t want cookies. Nope, Christmas Eve 2020, Santa insisted on fluffy pancakes by the fireplace. To promote free pancakes on Christmas Eve, at a time when press conferences were all too familiar and dour, we thought why not give people one with a smile. To deliver the news direct from the North Pole.
From the space economy to the age of streaming, a wealth of knowledge can be shared in 60 seconds. The Morgan Stanley Minute became a big campaign idea for bite sized content delivered by a host of well versed people. These are just 5 of 40.
When it was released, the Lenovo Moto was claimed to be the first ever shatterproof phone. That’s a pretty bold statement. So we put it to the test.
Chicken and biscuits are the mother of invention. At the height of Covid, we released the first ever Bojangles home workout in which the weights are also the reward. The IG content series was entirely produced remotely and even directed via Zoom. New found production freedom also allowed us to shoot and release real time replies to fan’s questions and comments as well as their their own personal Bo Burn workout videos.
To make tax season suck a little less in 2012, we created The Bureau of Fun to conduct absurdly official Fun Audits on your Facebook and Twitter courtesy of Trident Gum. It was so much freagin fun, even Jimmy Kimmel got audited.
Behold the power of the Purple Horseshoe. Unleash the magic of the Blue Moon. The app brought Lucky’s Charms to life for 35 year-olds going on 5 by combining augmented reality with first person video to immerse them in an epic chase for the chance to win a real pot of gold.
A picture’s worth 1000 words. Unless the client can only afford black and white type in tabloid newspaper. And insists they need direct mail. Oh, yeah, and a phone book ad. 4 words: Done, done and done. Actually that’s 2 words. Whatever.
When we learned that there was going to be a rare blue moon on Halloween Night of 2020, we not only transformed a Denny’s Classic into something creepy. We had a werewolf work the nightshift to deliver it curbside as surprise and delight for any freak who ordered it. Social teased the one night only menu item and drove traffic and buzz around the Miami location. Hero content, UGC and influencer posts followed.
How do you promote a local bowling alley for a client with no budget that bought a bunch of cheap media in a pub called the Jewish Exponent? A black and white, all-type ad in a font I finally found a use for.
How do you bring home 6 Big Bo Boxes for the Big Game when you’ve only got 2 hands? The Bo Yoke. Southern ingenuity at it’s finest, the content was concepted, directed and produced 100% in-house. IG and Twitter followers posted a comment and tagged a friend to enter for a chance to win it.
“User submitted” usually equals blah. So to launch MasterCard’s Priceless Picks site, we not only had to get the ball rolling, we had to set the bar. Real people with real stories were curated and concepted to make them as priceless as possible. Planes, trains, automobiles and a scrappy coast-to-coast shoot later, here’s 3 of 30.
What happens when you pair race car legend Denny Hamlin with Denny's restaurant? The fastest, first ever NASCAR hitchable diner. Some call it destiny. We dubbed it Denny's Denny's.
The ask was for social post copy with a stock image to promote a Verizon and Sony Foo Fighters concert series. So we commissioned artist Brad Vetter of Hatch Show Prints to create this original poster. The digital version was used to promote concert dates on social. While ticket winners got one of the signed and numbered limited press run to hang at home, old-school style.
Like Noir art and film, Noir Caviar was spawned as a counter culture response to the status quo – the snooty ascot-wearing variety per this brief. More than simply a brand name and design, it’s a campaign idea with more ironic legs than the sturgeon that lays those coveted black pearls. A cool brand for black on black Benz driving 30-somethings bound for a club after the unconventional meal served up by a like-minded Vegas chef. A couple years later, now, the best reward is to get a blind text from a caviar snob friend of mine in NYC with a pic of our little fledgling brand that's somehow earned its way behind the counter of Brooklyn's Bedford Cheese, among other unlikely paletes of distribution. Burn ascot burn.
To add a rusty poop patina to nuts and bolts, soak them in a solution of hydrogen peroxide and vinegar. This is a little art project I concepted and literally rolled up my sleeves for, before enlisting a photographer friend, Matthew Heckerling, to shoot it for shits and giggles.