dwekholm@gmail.com 310.388.7574
March 2018 to Present EP+CO NEW YORK AND GREENVILLE, SC writer / creative director
Accounts: Morgan Stanley, Lowe’s, Men’s Wearhouse, Puma, Bojangles, Denny’s, Netflix, Verizon, John Deere, LinkedIn.
Role: Creative direction, writing and production. Directed in-house content shoots for Bojangles (lately via Zoom). Concepted social content for Netflix’s Stuber and Sorta Like a Rockstar, events and activations for Puma. Created broadcast ads, and online and social content for everything from financial services and 5G to chicken and kitchen sinks (no really, we sold sinks for Lowe’s.)
July 2013 to February 2018 FREELANCE writer / creative director
Accounts: Lenovo, Volvo, Verizon, Cadillac, Denny’s, Lincoln, NJ Devils, Califia, Hello Toothpaste, Puma, Coca Cola, Wells Fargo, Northwestern Mutual, US Polo Assn Apparel, Sam Adams, Hallmark, Catsmo Artisan Foods.
Agencies: Erwin Penland, Grey, Wunderman, JWT, Hudson Rouge, Rokkan, Direct to client.
Role: Concepts to creative direction, led teams from hockey to NASCAR. Created a Caviar brand. Lost sleep over Tech event. Directed in-house video productions.
May 2011 to July 2013 SAATCHI NY creative director
Accounts: Lenovo, Head & Shoulders, Pennington Grass Seed, Amdro Pesticides, Lamisil, Trident, Lucky Charms, Cheerios, Slipnot (Yeah, the metal band. Kinda ironic in context, right?)
Role: Led teams from creative development to production, 360. Concepted and wrote long form and FB games that cynical teens called awesome, in focus groups no less. CD-ed and co-produced a concert.
Jan 2010 to Apr 2011 FREELANCE writer
Accounts: Chevy Volt, No Labels, US Army, LG, Ralph Lauren, Match.com.
Agencies: SS & K, Y&R NY, Exit Creative Company, Hanft Raboy.
Role: Concepts and writing 360 - Twitter Bots that recycled tweets to signage powered by an electric eel. Got underpaid to develop a mobile-based lead campaign on Army pitch.
Sept 2008 to Dec 2009 JWT NY associate creative director
Accounts: Microsoft Bing, Microsoft Office, Trident, Macy’s, Listerine, Reach, Benadryl, Zyrtec.
Role: Concepts, writing and creative direction. Led and mentored rag-tag team from creative development to edit on Bing launch. Convinced Brock Kirby to not quit the business.
Feb 2006 to Aug 2009 FREELANCE writer / creative director
Accounts: PETA, Sweat Gym, Mastercard, Land Rover, Taco Bell, Intel, Weight Watchers, Mattel, AG Jeans, Fanista.com, The CW Network.
Agencies: Y&R LA, FCB LA, 72 & Sunny, McCann NY, Stardust, Direct to client and production companies.
Role: Concepts, writing and creative direction – Long form to print from fashion to PSAs. Produced award-winning work direct to clients for a nickel.
Aug 2000 to Jan 2006 MCCANN SF associate creative director
Accounts: Xbox, Windows, Tablet PC, Virtual PC, OfficeMac, Windows Media Player, MSN, Supercuts, Stella Artois, Del Monte, Nestle, Domestic Violence, A’s Baseball, Capital One.
Role: Concepts to creative direction - hands on from film to print shoots. Produced work that led to the CMO of Microsoft to ask “why isn’t everything we do this good?”
Oct 1998 to Jul 2000 MCCANN DETROIT senior writer
Accounts: GM, Buick Golf, Opel, Motorola, Detroit Redwings, Mooney Aircraft, Olifant Vodka, Hotjobs.com, Office of Highway Safety.
Role: Creative development to production of Super Bowl spots to liberating little print ads direct to client.
